Information technology involved in the implementation of total supply chain.
is a consistent set of data, structured according to agreed message standards for electronic transmission, prepared in a format capable of being read by the computer and to be processed automatically and ambiguity.
The EDI is to transmit commercial and administrative documents electronically between computer applications in a standardized format so that information between companies can be processed without manual intervention. Companies wishing to use EDI are often put in contact with companies related to telecommunications that provide EDI services. A service EDI is the set of practices associated with the operation of a telematic system including EDI covering all functional aspects of the service (technical, organizational, training, support and maintenance, commercial and administrative), giving way to an application EDI specific for a segment.
Main Application Fields:
Typical fields of application of EDI is the exchange of information industrial, commercial, financial, medical, administrative, manufacturing or any other type of structured information. This information, regardless of their particular type, is structured a format that can be processed by computer applications. Examples of EDI invoices, purchase orders, customs declarations, etc..
Key Benefits:
EDI offers a wide range of employment opportunities and benefits for our company among which are:
· Streamlining business processes
· Important decrease errors
documents · Decrease in stocks, due to the ease of application of techniques "Just-in-Time"
· Reduced administration costs
Improves the competitiveness of the company it takes
When using EDI?
· The parties involved in the exchange are independent and share an understanding predefined clear and common understanding on business and services used;
• The information to be exchanged messages can be mapped on
2. ECR (Efficient Consumer Response and Efficient Consumer Response)
is a strategy in which distributors supermarket suppliers and working in partnership to provide better value to consumers through a joint approach aimed at achieving greater overall efficiency of the supply chain. Thus, rather than maximizing the efficiency of each participant separately, what is sought is to reduce total system costs, total inventory and physical assets, as well as make available to customers better mix of products they make their purchasing decisions.
ECR is a continuous improvement process, where companies, along with some of its trading partners to progressively implement new tools or components through ECR pilot programs, and then reapply to a growing number of trading partners.
This strategy can achieve reductions in total costs, inventories and fixed assets, as well as the variety of products reaching the final consumer, providing greater levels of satisfaction and service.
requires a high degree of commitment among the parties involved, such as supermarkets and suppliers-and that by working together will surpass the traditional barriers and eliminate the paradigms or impediments that impact on costs and time that add little or no value consumers. · CRM (Customer Relationship Management)
3. CRM (Client Relationship Management)
is basically the technology response to the growing need for companies to strengthen customer relationships.
management tools for customer relationship customer relationship management (CRM) solutions are developing technology to make the "theory" of relationship marketing. Relationship marketing can be defined as "the business strategy focused on anticipating, meeting and meet the needs and desires present and likely customers."
In the process of remodeling companies to adapt to the needs the client, is when it detects the need to rethink the concepts of "traditional" marketing and use of relationship marketing concepts:
Customer Focus: "The customer is king." This is the concept that turns the rest of the "philosophy" of relationship marketing. It is no longer in an economy in which the center was the product to move into a customer-centric economy.
Customer Intelligence: You need to have knowledge of the client to develop products / services tailored to their expectations. To convert data into knowledge used databases and rules.
Interactivity: The process of communication goes on a monologue (business to customer) to a dialogue (between the company and the customer). Furthermore, it is the customer who directs the dialogue and decide when it starts and when it ends.
Customer Loyalty: is much better and more profitable (about six times lower) customer loyalty to acquire new customers. Customer loyalty becomes very important and therefore the management of customer life cycle.
The focus of the communication is direct marketing to individual customers focused on means rather than "mass" (TV, newspapers, etc..). It You start to develop campaigns based on profiles, special offers and targeted messages to certain types of customers, instead of using media with different messages. Customizing
: Every client wants and offers customized communications so great efforts are needed in intelligence and customer segmentation. Customizing the message, in substance and form, dramatically increases the effectiveness of communication activities.
Think of customers as an asset whose return is often in the medium and long term and not always in the short-term revenue . The client becomes the reference for developing marketing strategies designed to capture their value over time.
The goals of relationship marketing and CRM solutions are:
• Increasing sales both increased sales to existing customers by cross selling.
· Maximize customer information.
• Identifying new business opportunities.
Improves customer service.
· Proceedings optimized and customized.
Improves bid and cost reduction.
• Identifying potential customers generate more profit for the company.
· customer loyalty, increasing customer retention rates.
• Increase the share of customer spending.
http://www.estadistico.com/crm/crm_dm.pdf # search =% 22CRM% 20analitico% 22
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